Why I Don't Niche Down, Despite Popular Advice
Updated: Nov 9, 2022
Anyone involved in social media marketing/planning/strategy right now will tell you that whatever your content area is, you need to niche down. Really hone in on one hyper-specific area and become a pro of that area. And I totally get the logic. No one wants to be and/or work with the Jack of All Trades/Master of None. I completely understand the allure of a high school senior wanting to work with a photographer who specializes in senior photography. They have the location suggestions, the hair/makeup artist recommendations, and the expertise in posing high school seniors. And that's great! There's nothing wrong with that at all. Pick a wedding photographer for your wedding; a newborn photographer for your newborn photos; a family photographer for your family photos; etc, if that's what you want.
But here's my thing, me, alone, the owner and sole proprietor of Taylor Made Photo KC --- I want to be your photographer for life. For all your big life moments. Book me for your wedding, and you get a complimentary engagement session. So I shoot your engagement session, then your amazing wedding. Then the next year, I shoot some fall photos for your holidays cards. Maybe at some point you need headshots or branding photos for your career. Then you two move into a new house and you want to show it off with some lifestyle photos in it. The year after that, for those that want to have kiddos, we do a pregnancy announcement or maternity photos. Then newborn photos, milestone photos, family photos. And then we have a reason to see each other every year because we're documenting the way your family changes, and it's so amazing.
So it's completely wonderful for photographers to niche down to a specific area - seniors, families, newborns, weddings, whatever. But I won't be doing that because I absolutely love being the one to capture all of your big life moments. I want to be there for all of those big life moments. And I will be there as long as you let me.