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What to Post on Social Media as a Photographer During Slow Season




When we, as photographers, are in our busiest seasons, it's hard to keep up on posting everything we're doing. We're so busy answering inquiries, scheduling sessions, shooting sessions, editing photos, sending off galleries, only to do it again and again, that posting about all of that work takes a back burner. And then, if you're primarily an outdoor photographer like I am, winter hits, and sessions slow down quite a bit.


But of course, we want to grow our businesses year-round, and whether we like it or not, being present on social media is imperative to growing our business. So it's not like we can take the cold months off entirely. But sometimes it's hard to come up with ideas for what to post when we don't necessarily have new sessions to feature.


So here is a list of ideas that you can take and adapt to your niche and your audience in order to still be posting on social media. Use any/all of these ideas, but remember that the most important thing about presenting your brand on social media is to be authentically you in whatever you post.


  • any personal photos and posts you feel comfortable sharing - we all know that as the faces of our brands, it's important that we show up on our social media feeds. Do this to your comfort level, whether it's self-portraits (or just selfies), photos of your kids and/or you with your kids, a fun outing or vacation you did with your family, the family pets, a cool sunset you caught, etc.

  • throwbacks to highlight some especially beautiful/unique sessions

  • highlight a cool location in your area (could use photos from multiple sessions there)

  • show before and after of edits (not all photographers like doing this, but I do)

  • have people vote on whether they prefer a photo in color vs. B&W

  • post a photo and have people (who are local to you) guess where it was taken (make sure to include some hint)

  • look up random holidays (national ice cream day, etc.) and find a photo you've taken that fits that random holiday (List of Fun Holidays Here)

  • create a gif/animation of a series of photos

  • share a 'perfect' photo and then one that happened right before or right after (to be silly, not to make anyone look bad)

  • good locations for winter photos

  • tips for parents trying to take better photos of their kids with cell phones

  • curate (repost) content from other accounts that is relatable to your audience

  • highlight products you think your audience would appreciate - bonus if it's related to your niche (cute kids clothes at Target that would work for photos, a sale on print products at your favorite printing service, etc.)


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